Blogging Tips No 1: On-Page Optimization

What You Need To Know About On-Page Optimization For Your Blog

A blog is actually Search Engine Optimization in disguise, so the basic SEO principles applies in blogging as well. In order to drive targeted traffic to your blog, first you must be able to do a full on-page optimization for a single blog post first then focus on off page optimization. The on-page optimization is 25% of the traffic generation, 75% will be off-page. Let’s move on to the real thing.

Before we start, I will assume that you are using personal WordPress.org (self hosted blog) and not WordPress.com. As WordPress.com is unable to do a full on-page optimization. You have to install this plungin called “All In One SEO Pack” by Micheal Torbert. This is one of the essential of using WordPress.org to do on-page optimization.

The “All In One SEO Pack” consists of a title tag, description tag, and keywords tag which is what you need in doing. I presume you have install it into your wordpress blog. Now for the real work.

Title Tag: It is the title of the post that is found on the top left hand of the internet window. This will tell the web servers and the searchers what your post is about. It is said to be the most important element for on-page optimization. Because your primary keywords for the post will be found here. It will appear like a headline when people searches for your related post.

Description Tag: It is what it says it is, description/summary of the post. Usually internet marketers will use it like a short sales copy, telling you to click into the link. Your primary keywords for the post should also appear here as well. Note that you should be writing to a human being, so if the sentence do not make sense to a human being, they will not click the link. So write humanly, yet having the keyword in the description tag as well.

Keywords Tag: This is where you put in the primary keywords here. For this keyword tag it is not that useful as before, but we still must put the keywords here to optimize the keywords. Important: Do not keyword stuff into the keyword tag, but put in the most 2 ~ 3 keyword phrase that derive from your primary keyword.

H1 Tag: This is the 1st heading, that is like the headline for this post. It must also include the primary keywords in it. Remember to write in a humanly form. This has some weight in the on-page optimization, but sometime it might not make sense to have a H1 Tag instead, as it might not look good in your post. Of course, this can be rectified when you know some basic HTML code to change it to the size you want.

Body Content: This is where you write your post in your blog. A rule of thumb is to have no more than 5% of your keyword shown in your post. It means that for every 100 words, 5 of the is the keyword you want to target on. This is very important. DO NOT, I repeat DO NOT have more than 5% primary keyword appear in the content.

Alt Tag: It is called alternate tag in short. It is the name of pictures or photos, if the photos and pictures do not appear, the wordings will appear instead. The wordings must have the keyword in it as well. For example, “keyword1.gpg”. This will tell the search spider this is the name of the picture with the keyword as the name.

Premalink (page name): This is page name of the post, where of course the primary keyword must appear as well. In blogging, it usually will be the name of the title. It will appear like this: www.YourDomain.com/title-tag-of -post-here/. Of couse you need to amend something to get this result. Go login to your blog, go to setting and click on ‘premalinks’. Here you will be ask to set the premalink setting. Select ‘Month and name’, and in the custom structure will appear this (/%year%/%monthnum%/%postname%/), you need to do is to delete the bolded wordings and percentage sign. Lastly in the custom structure will only appear (/%postname%/), select custom structure and save the setting. You are done now.

That will be all for on-page optimization for blogging post. I am glad to share internet marketing strategy with you. Please comment on the post if you find this info useful.