Finding Words That Sell!

Do you have problems finding words that sell for your PPC ad or your product sales copy? I did and boy it was hard at first when I first started out as a internet marketer. I do not have any idea what to write, so I have to refer to some other PPC ads, especially the ones that are selling the same thing as me.

What I will do is to key in a search term related to my affiliate product, and look at the PPC ads. Here I will pick those that will compel me to want to know more or want to buy, then I will copy PPC ad word for word into the Microsoft Word and save it.Then use another search term of the  same affiliate product, and repely the process again. Do this for at least 10 competitor’s PPC ads.The reason I do this, is that I can refer them in the future. Same goes for sales copy, do the same thing like wise.

After you have consolidate the ads, save them into a folder that is under your product’s name, so you can easily find them. Now there is also another way, to improve your sales copy skill, is to write your own style of sales copy. Let’s start with the Google PPC first as it is the shortest, remember that you can have 25 wordings and spaces in the headline of the Google ad, and description line 1 and 2, both have 35 wordings and spaces only. Write them down on a piece of paper, for 5 different ads.

Now you are to use the five different ad copy and show it to your friends, preferable 10 friends. Ask them which of the 5 ads will compel them to buy. Then Ask them why do they choose this ad, and record what they feedback. Lastly show them the 10 different ads which you consolidated from the research with the ad you written, and ask your friends again, which of the eleven ads will compel them to buy, and record their feedback.

Now that you have the result from your friend, test it on actual PPC campaign and record the result. Here you will realised that sometimes the result is not what your friend tells you, and sometimes its true. Why? It is because the actual searchers finding the products may not be used to the type of ad copy you use. So this will tell you one thing about ad copy, always change if you does not get any results from that ad, and always record the results, like date, how many impressions, how many clicks, and how many sales. Then you will find out what is the best ad or words that sell.

There is another resource, that can help you finding words that sell. It is a book with the same title “Words That Sell” by Bayan. I have used this when I first started as a internet marketer, and find it very useful when I do not know what compelling words to add in.

That will be all for internet marketing strategy, if you like this post, please bookmark or share with someone, or you can comment below on what to add in for  ad copy skills. Your input will be much appreacited. Cheers!