There are a differences in keywords, not just the length, but the meaning of the word that a person is searching on the search engine. Here goes:
- Browsing Keyword
- Comparison Keyword
- Buying Keyword
Browsing keywords means that the searcher are looking around, they do not have a targeted focus things to look at. For example, if I want to buy a new laptop, but do not know which is the one for me, I will search “laptop computers” and find out from the Google that I have 6,030,00 results. This may not be the a good thing if you are a small player on the internet. But browsing keyword, can still be use in SEO, not particularly in PPC, as you will only incur a lot of unwanted clicks and click through rates. Why SEO can still be use here, is that it is fr.e.e so you are able to still rank top 10, when you have more 10,000 pages or links pointing to the webpage with keyword “Laptop Computers”. For your info, the numbers might be even more as I did not do a research on the keyword.
Comparison keyword are people who have idea what they want, and may be comparing prices or the product specification, to show one’s needs. In this case, I will key in “sony laptop computers review” and find that there are 462,000 results. The person who types in the keywords is still looking around but has zoom down to a particular brand now. In PPC strategy, you can still use this keyword, but you need to let the searcher be able to compare the difference. So provide three (at least) different brands of laptop computer, with Sony brand in it. In SEO strategy, this will be like the sub-page of the browsing keywords, which will help in the long term.
Buying keywords are people who knows what they want, intending to buy online. For me, I will type in the brand and serial number of the laptop computer, for example, “Sony Vaio VGN-NS135E/L”. This is the type of keywords use in PPC strategy, it has the highest number of buyers and has lower number of unwanted clicks. For SEO, this is still a good strategy, as long as you are fast enough to perform on-page optimization and off-page optimization.
Well that’s it for today, do comment on the the above post if you have anything to add. As I am sharing on internet marketing strategy with all the people in the world. Cheers and be successful online.