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Importance Of Squeeze Page

By Cyrus Yung On March 24, 2009 Under Lead Generation

In a lead generating strategy, you must use a web page that will be able to collect names and  emails for email marketing. This web page is called squeeze page. For your info, email marketing is where most of the internet marketers make the most of their money, but if you do not have a list of names and email addresses, there is no way you can make money from emailing to no one.

So in order to get the names and emails, you need to direct traffic to the squeeze page to collect them.

I will share on the traffic generation to the squeeze page in later post, for today it is getting to know what makes a good squeeze page.

  1. A good headline to get the readers interested in why giving their name and email, it is best to sell them the problem on the headline, it will get their attention most of the time. You might even want to try testing different headlines for a period of time, so you will know which are the headline that will draw their attention.
  2. List out benefits that will help them when they give you their names and emails.
  3. Give rewards like a free ebook or report on the niche you are in. This way you will increase the chances of them giving their name and email to you.
  4. A time flame for taking action. This will also increase your chances also as the fear of time limit impose.
  5. You must assure the readers that you will not sell or misuse the reader’s name and email.
  6. There has got to have a privacy policy. It will further assure them that you will not misuse their name and emails.

If you are able to use a video that is no more than 3 minutes long, stating on the problems, the benefits and what they will receive if they give their name and email. It has been known video has been converting more sales and lead generation, as it involves most of human senses.

That will be all for today’s internet marketing strategy, do comment, share or twitt about this post if you have some thing to share. To your success! Cheers!

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