Increasing Your Quality Score In Adwords

For those who use Pay Per Click marketing in Adwords, we will always look at the quality score of the ad group. What do I mean by that? In Google Adwords, a new campaign is set up for a new affiliate or your own product you are promoting. Google will always look at the number of impressions of the keyword, the click through rate (CTR) of the keyword, relevance of the ad and the landing page for the ad group, in order to determine the price you pay for the click through.

The above few areas are also the ones that affect the quality score of the ad group.

Remember that in internet marketing, you are doing a business. The moment you use pay per click marketing to market the product you are promoting, it is a marketing cost which must have a Return Of Investment (ROI). As you expect to make a profit using pay per click marketing.

Why you must care about the quality score is that it will mean whether you will pay more for the click or lesser, which is one of the main concern for all business owners is to decrease the cost of the business. So let’s get down to how to decrease the cost per click, or increase the quality score should I say.

First the impression of the keyword means how many people is searching in Google for that keyword, of course this means only for exact match keywords. So you are using broad or phase match keyword, how do you decrease the impression that is not relevant or related to the audiences you are targeting. By doing extensive research on the negative keywords, you will take away most of the unwanted audiences. For more about PPC negative keywords part 1, and PPC negative keywords part 2. Click on the links.

The Click Through Rate (CTR) is where you really need to take note of, because if the one keyword has a thosand impression and only a click, that means it has a CTR of 0.01% which is very bad. The normal market average is 1%, but if you can get 4% and above you are very good. Always aim for at least 5% CTR, as if you use what I share, you will be getting average of 5 ~ 8%.

The relevancy of the ad or the ad copy is one that will draw the searcher to click on the ad, because you have the keyword that he is looking for, and the ad has the benefit of the product he wants. Sometimes you can be catchy in the ads, which is also good, because you are different from the other PPC ads, and it will also catch the searcher’s eyes as well.

The landing page has to have the keywords in the content of the webpage. This way, Google will take that you are relevant with the search, thus increasing your quality score. Of course you have write for a human being to read not to the search engine robots. Be natural in your writing.

With the above 4 ways, you are able to greatly decrease your cost per click which means your quality score is good. Let me do some simple calculation for you. Take for example that the max cost per click for the keyword is USD $0.50, and you did not do the above 4 ways. Your cost per click daily will most likely be around USD $0.45, and you have 20 clicks, that total $9 for that keyword.

If you use the 4 ways, your cost per click will be around USD $0.25, and 20 clicks daily. Total will be USD $5 for that keyword daily. if you use the keyword for a year, you will save ($3,285 – $1,825 =) $1,460. That is a lot of money for the cost. I must confess to you that I have some keywords going as low as $0.05 one keyword phrase.

Try it, you have nothing to lose and it works very well for me. That will be all for today’s internet marketing strategy, feel free to comment and share with others. Success for you, cheers!