Negative Keywords: How To Use Them In PPC Marketing Part 1

In the previous post, I shared that PPC Marketing requires three different types of keywords. Well I miss out that there is one more, it is negative keywords.

Before I go further, I shared that with broad, phrase and exact keywords in PPC, you will be able to market to the world. But it means that you will also get traffic that are not in the buying mode. Why do I say that? Let’s take for example that I am promoting “Ipod Classic 120GB ” for Amazon. So the keywords most properly be “Ipod Classic 120GB” or “Ipod”, using broad, phrase and exact match. But this will also invite the unwanted people who are looking for other Ipod things.

This is where negative keywords comes in and save the day. Not just that your click through rate will increase, your cost per click will decrease, your ad position will also increase, and your quality score will also be increase. Wow! This is a very good thing. By doing one thing right, results in multiple positive outcome.

Out of the three major PPC Search Engine, only Google and MSN offer negative keywords. We will look at Google today since its the biggest search engine. How do we apply negative keywords? Let’s take the example of keyword “Ipod” again, your negative keywords will be -nano, -touch etc. This case it will be zoom down to “Ipod Classic 120GB” only. Of course there are a lot more negative keywords to add in, these two are the few examples only.

I will share with you more on negative keywords tomorrow, do comment on the the above post if you have anything to add. As I am sharing on internet marketing strategy with all the people in the world. Cheers and be successful online.