Negative Keywords: How To Use Them In PPC Marketing Part 2

To continue from my last post, how to determine your negative keywords? First is to use manual thinking, think of things that are related to the keyword but not going to end up having a sale.

Let’s focus on the keyword “Ipod Classic 120GB” as an example again, what will be the negative keywords then? I will guess ‘Nano’, ’shuffle’, ‘touch’, ’speakers’, etc. As you can see, after input these negative keywords, my click through rate will greatly increase. These are the keywords that are not going to get sale from selling Ipod Classic 120GB.

The second way to get the negative keywords, is from https://adwords.google.com/select/KeywordToolExternal. This website belongs to Google and is a part of Adwords, under tools section. Before you start researching for your negative keywords, you need to have the setting right.

Select Language

Select the Country you are promoting the product in

Key in the Keyword “Ipod”

Lastly key in the alphabet shown in the box

All you need to do now is to hit the “Get Keywords Idea” box, it will show you all the related keywords. Here you need to select negative under “Match  Type”. Now you have all the negative keywords that will help you get rid of the unwanted impression. There you have it!

Remember that negative keywords are filter for the product (keyword). So if you have any thing to add, do comment on the the above post if you have anything to add. As I am sharing on internet marketing strategy with all the people in the world. Cheers and be successful online.