Will Cost Per Keyword Continue To Increase In Google Adwords?

Google Adwords has been one of the main tool to drive traffic/ generate sales in your website. And it has been known that since the start of Google Adwords, the price of competitive keywords has been increasing, so will this trend continue for years to come?

I will say that the price will continue to increase, as more and more people are using Google Adwords to promote their products or services. The maximum number of PPC ads shown in the search page is 10 only, and if there are 20 companies or persons wanting to advertise on the same keyword, then only the top ten highest bidders can only show on the 1st page of the search page. So do you think the other bidders will increase their bids in order to show their ads to the searchers? Only for those that have a lot of marketing budget, will be able to show their ads.

Is there solutions to decrease the cost per keyword? Yes there are…

1) Have a good quality score for your Adwords campagin: When your quality score is good or great for your PPC campagin, your cost per click will surely decrease. As I have explain previously in the how to increase quality score in Google Adwords. Click on the link to find out more.

2) Use other PPC networks: Using Yahoo Marketing and Mircosoft AdCenter are another great way to reach out to the searchers as well. The two PPC networks are definitely lower in cost than Google Adwords, as they are younger than Google, and not that competitive than Google. Another reason is that more online users use Google to search, and as of last year there is 70% online users use Google, which is an increase in percentage.

If you are using keywords like “make money online”, “forex trading”, or “internet marketing”, the cost may go as high as even USD $4 per keyword. But these keywords are not the most expensive ones, there are some that went as high as USD $70.25. Below are the top ten most expensive keywords in Google Adwords:

a) student consolidation 70.25
b) peritoneal mesothelioma 69.27
c) federal consolidation loan 64.56
d) federal loan consolidation 64.56
e) student loan consolidation 59.97
f) ca lemon law 59.91
g) mesotheleoma 59.26
h) car donation 58.8
i) car donation 58.8
j) indiana law lemon 58.21
k) consolidate loan student 57.48

Well of course there are also other consideration that can decrease the cost per click, like geo targeting. But this can be done if you are only targeting in a particular country or countries. As you can see that the search term (keywords) above can be targeted in a particular country. It also shows that there are a lot of advertisers promoting at the same time.

That will be all for today’s internet marketing strategy for Pay Per Click, please share or comment on this post. To your success, cheers!