Article Marketing: Why You Should Still Be Focusing On!

A lot of successful online marketers when they first started out, will always use article marketing to get back links to their website. This strategy is still used today and will continue to be frequently used by a lot of marketers.

Why then do online marketers use article marketing to drive traffic to their website?  There are four simple reasons: First is getting indexed by major servers, second is targeted traffic,  thirdly is to build your reputation on the internet as a expert in your niche and lastly to have a one way link back to your website.

Firstly, getting indexed nowadays is quite easily done, as long as some website or blog that has been indexed has a link back to your website, the web spider will crawl to your website and indexed on their server, of course article submission is one of the ways as well, as the search engine spiders always visit the article directories like at least twice a day.

Secondly for the targeted traffic, is that when you submit your article(s) to the article directories. Searchers there have a clear mind what they want to search. So they will key in the keywords related to their topic and search in the article directories, thus finding your article(s). Be mindful that searchers in the directories usually do not want to buy anything, their first intention is to get related information on the topic. So you have to have a very good sales copy on your website.

Thirdly for building your reputation online is very important in the internet, you are telling the whole world that you are an expert in a particular niche or service, that is why you are sharing your knowledge to the world, which will build trust also. Be mindful that if you are not very familiar with the niche you are in, you should get someone who is expert to share with you. The best place to to get that information for free is the library, I have been getting very good information from that place along, and can give you now ideas as well.

Lastly is building a one way link to your website, like I have shared before that major web servers like Google and Yahoo love one way links. Its because its telling Google and Yahoo that some websites voted your website as a informative and authoritative website, thus telling their browsers that they should be looking into your website for related information. Of course when you first started out, no one will be doing that unless they are your friends, so the next best thing will be one way back links from article directories.

For a new internet marketer, I will recommend that you write 2 different article for the one web page. Meaning you will have 2 back links to that particular web page. Do not submit the 2 articles to the same directory, as you will be getting traffic from one directory only. Remember to write good quality content of about 350 ~ 500 words for one article, and most importantly to have a resource box with your name. What are your expertise, an keyword anchor text (if possible) for the web page only, a short description on your niche with keywords in it.

That will be all for now, do comment on the the above post if you have anything to add. As I am sharing on internet marketing strategy with all the people in the world. Cheers and be successful online.