Finding Out The Actual Search Volume For The Search Term

If you are doing PPC Marketing for your product or services, you will know what was the actual search volume for the search term in the specific of time, you can now use this to your advantage for your SEO Marketing.

Because SEO Marketing really depends on third software like WordTracker to find out the volume of search term, or you can use Google Tends or Free Adwords Tools to find out the search volume of the keywords you are targeting for your SEO Marketing. All those are great tools to use, but it is only when you know the actual search volume of the search term, will you be able to find out the niche or market you are in, are there people searching online, and profitable to get into.

It is through using PPC for the search keywords, will you be able to find out what is the volume of the search term. Here’s how it is done…

First setup your landing page for the product or services you intend to promote, with your affiliate links or banners in the call to action button. Put in Google Analytics in the landing page. Load it up to your server.

Second is to create a new campaign for this project, you can use it on Google, Yahoo and MSN at the same time. I will prefer to find out the search volume of Google and Yahoo only, as they are the top two most popular search engines in the world. Although Yahoo users are far less than Google users, but most of the Yahoo users tend to be buyers than Google users.

Third is to use only exact, phrase and negative match keywords setting for this project, as broad match will incur a lot of un-targeted audiences. Remember to switch off content search and search partners as well, as you only want to know what is the volume of the search term in search engines.

Forth,now you have to decide do you intend to make any sales with this campaign, or just wants to know the search volume only. If you want to make sales from this project, make sure you put your PPC ads on the top 4 positions, so searchers will see your ads. If you do not intend to make money then place your ad at the 8th ~ 10th position, this way you will not incur a lot of clicks. In any case, always make sure that the landing page is nice looking and ready to collect sales as well, because you do not know when you have a buying searcher looking at your ad.

Lastly is to let this campign run for 2 weeks, the impression for the two weeks will tell you whether there are search volume for the search term. Another thing to note is that, if you are running a local services, make sure your ads show up on your country search only. If you are doing a world wide thing, then you may want to target U.S, Canada, Europe and Australia only, as they are the ones that buys online. Make sure they are from differnet ad groups too.

That will be all for today’s internet marketing strategy, will be sharing more on how to make money on the internet. Do comment and share with your friends about this blog post.