Google Page Rank: What Is The Importance?
A lot of people are asking how to increase the Google Page Rank and the importance it brings to you as a website or blog from Google’s point of view.
First of all, Google Page Rank is an indication of the importance of your web page in Google’s view. Remember that it’s page not the site that Google gives the ranking, so that gives us a clue that every page in your website or blog is ranked differently. When you have a Page Rank of 5, you will be able to draw in more traffic to your website than a related website that has page rank 3. How does Google rank your Page Rank then?
- Trust Rank
- Relevance
- Location
- Context
- Anchor Text
Trust Rank is like voting for you. The more votes you have from someone, the more Google trust you. As Google is growing from a nobody back in 1994, till now a multi billion dollar World No 1 search engine with cutting edge technologies, it still cannot go around the internet checking on every website and giving review, on what the page rank is. So they relied on the other website owner’s link back to you. With a one way single inbound link to a webpage or blog, it is telling Google that the website owner trust and recommend that the link is of value.
Relevance is counted in the Google Page Rank formula. A link from a related website or blog is taken to be more importance than a link from a unrelated website or blog. As this will mislead the searchers from what they want to search initially. Another thing to take note is sometimes you might want to link to a unrelated website or blog which is still ok, but not to those that have spamming background or with adult themes sites. This will really destroy your foundation of SEO.
Location of the link is of another importance. As I have previously shared that the text links that are place higher in the web page are taken to be more important. Usually when we go to a new webpage, it will show the top of the page first, then the searchers will slowly scroll down to read more, which is away form a human eye. That is why when you buy a text link from a directory, make sure that it is place on top, or at least in the body of the webpage, the same goes for sharing text links.
Context of the link is another important point, it is to be acted like a comment rather than “Meta Description” in the HTML coding. As Google likes website or blogs that is like writing to a friend. This also gives you a clue that why comment in the blog is what Google is looking for, if you have a blog, try to get as many comment as possible, this will increase your importance in Google Page Rank as well.
Anchor Text of the link that has a short description of what the webpage is about will actually help even more rather than a URL only. This is to help the searchers know what theme the webpage is going to be when they click on the link. And it is more natural in Google’s view as well.
As you can see that the above points are related to Google’s policy of Relevance in the web, if you are able to do the above 5 points as your fundamental SEO rules. You can be sure that your Page Rank will increase. You need to know that SEO takes time to grow, but thank God that it can be free too. Go ahead and try them.
That will be all for today for today’s internet marketing strategy. If you have anyhing to share or comment, please help yourself. I will be very happy for your participation. Cheers.
