What Happen To My Ranking!

The review on ultimate blogging theme post has dropped it’s ranking! What happen! Previously it was in the first position in Google with the keyword ‘ultimate blogging theme review’, I checked my competitor’s web page, it has the same incoming links, what happen.

Then I remember what I did a few days ago.

I was thinking of changing the anchor text of the post to a different anchor text. It was previously directly to a squeeze page I created for the ultimate blogging theme, for lead generation marketing purposes. I decided to test something whether the changing of post content will actually decrease the ranking of the post, or it will remain the same ranking.

The answer is it will decrease in ranking. So it’s true from past discussion on this changing of content after Google has noted on the web page’s ranking, when you change the content or even the anchor text, Google will take it that it is not of the original post which they prefer.

Of course this can still be change if I continue to change the content again (that means drop in ranking, do I really want that?). This can be improve once there are incoming links pointing to the web page. Using off-page optimization will do the trick, to rise the ranking again. I will comment on this post to update of the outcome.

By the way, I am using this post to increase the exposure of ultimate blogging theme review post too. I have found out that by doing a great on-page optimization for review of products, you will be able to rank very well in the search engine. Of course, there will be other search engine marketing experts doing reviews as well, all you need to do is to find out how many links are pointing to the web page, and make sure you have at least twice as much links pointing to your web page too.

How do you find out, how many incoming links your competitor have? The one that I recommend using is Yahoo Site Explorer, here you can find out how many pages the websites have, inbound links, etc… Remember that you want to find out how many links are pointing to the web page, so copy the ULR of the web page and paste it on Yahoo Site Explorer.

Then use article submission to generate links back to the post, this will greatly help in optimization, as article submission is a way one link, which Google will take into account of trust rank. Try it, it is very effective, I intend to write a Ads Training review soon.

Well that will be all for today’s internet marketing strategy, feel free to comment and share this post with your friends. Cheers!